Kiểm tra với người bán Digital Marketing Manager Cầu Giấy

Mô tả công việc
PURPOSE OF ROLE:Responsible to the Head of Marketing, co-generate digital marketing strategyAct as the Digital champion within the Company; integrating seamlessly with other disciplines as requiredUtilizing the Digital marketing team (and stakeholders in other departments), current / new suppliers to deliver digital marketing requirements across all brand, acquisition, retention and cross-selling programmesManagement direct reportsEnsure existing customers and prospects are well informed across all aspects of the company via various digital marketing methods / programmes / communication toolsMaintain and maximize brand standards across all projectsRESPONSIBILITYTeam Specific:Co-develop the digital marketing strategy and act as the Digital champion, integrating seamlessly with other disciplines as requiredUtilize the team, colleagues, other resources and agencies to deliver digital marketing strategy across all marketing communications programmes
Manage/maintain company suite of websites apps and other digital properties, improving the usability, design, content, data capture and conversion conducting quarterly reviews making recommendations for improvements based on data analysisManage the Digital Marketing team and lead associated relationships (e
g
UX/UI, web design & build (in partnership with IT), SEO/PPC, Content, Social & CRM Marketing and other requirements on a needs basis)Devising strategies to drive online traffic / data capture / conversions through the suite of company websites and digital assetsManage the redesign / rebuild of all company websites apps and other digital properties, improving the usability, design, content and conversionTracking conversion rates and making improvements to the website based on a variety of data sources (Google Analytics, user testing, focus groups and other sources)
Co-develop / consult on digital marketing campaigns and techniques with the Brand & Campaign Marketing team, ensuring a range of digital marketing techniques within wider marketing plans (including SEO, PPC, and programmatic) are utilisedCo-develop the CRM strategy and subsequent rollout plan for the companyCo-develop the social media strategy and subsequent rollout plan for the companySet, deliver, monitor and evaluate the digital training needs for all areas of the company with a focus on websites)Planning and budgetary control of all digital marketing, evaluating customer research, market conditions and competitor dataReview existing relationships / join internal working groups / new technologies to help keep the company at the forefront of developments in digital marketingAny other duties required which are appropriate to the grade of the post
Strategy:Co-generate company digital marketing strategy and act as the Digital champion within  the company; integrating seamlessly with other disciplines as requiredConduct supplier review (as necessary), to ensure delivery of all digital marketing requirementsDeployment:Utilize internal / supplier resources effectively to ensure delivery of all digital marketing requirementsMonitor / evaluate to improve future activity via a test, learn, refine programme of activityManagement (team and suppliers):Management direct reports (number tbc)Manage digital agency relationships (e
g
UX/UI, web design & build, SEO/PPC), ensuring all projects are managed to brief and delivered on time and on budgetEnsure all suppliers are selected in accordance with procurement proceduresWebsites: maintenanceWorking with a variety of internal teams / external suppliers, manage / maintain company suite of websites (and other digital assets)Liaise with ILS (IT) as requiredLead quarterly reviews making recommendations for improvements based on data analysisWebsites: developmentLead the improvement of company websites, apps and other digital properties, with a focus on: user journeys (UX/UI), with a view to optimize conversion from interest to application, usability, content creation, rollout, analysis, refinement, data capture / CRM integration and social integrationEnsure all projects are correctly scoped, briefed, and brought in on time and on budget (experience of working in an agile project team would be beneficial)Work with the Brand & Campaign Marketing team, agencies and other stakeholders to:Develop strategies to drive online traffic through the suite of company websitesDrive data capture / applications through the suite of company websitesDrive cross-selling opportunitiesContent:Co-develop the content strategy and subsequent rollout planWork with a variety of stakeholders (Content team, Brand & Campaign Marketing, Faculties, IT, external suppliers and others), to ensure relevant, accurate content is showcased and optimizedEnsure the content produced meets: Audience expectations / requirements, feeds into SEO programme and company brand & tone of voice guidelinesReview the content calendar & associated gathering process & make recommendations for streamliningRegular analysis to ensure content marketing efficiencyDevelop policing protocols to ensure accuracy of contentSocial media:Co-develop the Social strategy and subsequent rollout plan for the companyContinually optimize the Social outputsSEO/PPC:Ensure active management of SEO programmes in line with significant industry developments which may reduce overall effectiveness (e
g
Google updates)Ensure all SEO/PPC programmes are monitored and refined to maximize effectivenessReporting:Utilize data through a variety of data sources (Google Analytics, user testing, customer focus groups and other sources) to assess / improve: Conversion rates, making improvements to the website through future developments and generate an increased ROI on existing organic / paid marketing programmesReview the reporting mechanisms to the wider company to report on successEvaluating customer research, market conditions and competitor data to assess internal effectiveness / identify future opportunitiesDigital marketing campaigns:Co-develop / consult on quarterly marketing plansEnsure proposed digital marketing campaigns delivered through the Brand & Campaign Marketing team utilize a range of digital marketing techniques within wider marketing plans (including SEO, PPC, Content, and programmatic)Review internal / agency reporting making recommendations for future improvementsOther areas of responsibility:Suppliers - Review existing relationships / join internal working groups / new technologies to help keep the University at the forefront of developments in digital marketingStrategy - Input into future marketing communications planning sessions / strategic developmentBudgets – ensure budget books are written & adhered to and financial procedures are followedPersonal development:Keep abreast of digital marketing trends (with a focus on third sector, leisure / health and fitness trends)Review own development regularly, with input into development plan for discussion with Line Manager
Self:Must possess a good understanding of how effective marketing campaigns & events work from planning and creation to deliveryMaintain a professional approach at all times (team player)Manage work effectively and deliver to deadlines (internal / external)Work with other staff effectively to help maximise team outputsEnsure line manager updated regularly on progress against assigned tasksAwareness / topline understand of other Marketing Communications disciplines)Generic:Must be willing to embrace the shared values and required behaviors of the Communications and Recruitment Directorate staff (Aspiration; Confidence; Creativity; Professionalism and Responsibility)An effective communicator (verbal and written) to ensure that effective working relationships / partnerships are forged and maintainedTo support in the delivery of all Marketing & Events workstreams as identified by line managementTo establish and maintain networks within the IT industry, to aid the planning and distribution of Marketing & Events workstreamsProject management skills / awarenessManaging Self:Maintain a professional approach at all times through the application of effective relevant skillsManage work effectively and deliver under pressureWorking with other staff effectively to help maximize their performance by working as one teamEnsure the Events Manager is updated regularly as agreed on progress against tasks Yêu cầu ứng viên The ideal candidate will demonstrate the following skill set:Essential:Degree or equivalent experience
Significant experience managing / developing website(s) and associated digital marketing programmes for a large organization
informing customers / prospects and driving leads & sales
Line management experience (3+ individuals desirable)
Agency management experience (UI/UX, design & build, PPC/SEO, Creative agencies (campaigns & content), CRM)
Experience managing CRM, PPC, SEO, e-commerce, e-marketing and content marketing programmes, driving ROI
In-depth knowledge of digital marketing communications environment
Understanding of financial control, budgeting and monitoring
Strong marketing skillset across the entire digital landscape
Excellent written and verbal communication skills
Data literate, able to review / assess / make recommendations as a result of analysis
Ability to research, prepare, justify and present digital marketing proposals
Ability to present up to and including Senior Management level
Multitasker able to work across multiple projects to tight timescales
Excellent communication & listening skills
Google analytics certification
Desirable (Good to have):Previous experience in a similar digital marketing role
Experience within Higher Education sector
Good understanding of the characteristics and qualities that prospects/ customers want from the company
Professional qualification, or evidence of training/development in digital marketing events (CIM, IDM, etc)
Project management qualification
Quyền lợi được hưởng Working in a young and professional environment
 Staying in a friendly and spiritual space (daily tea break, weekly sports time, monthly outdoor activity and annual holiday)
 Obtaining guidance and awareness of advanced technologies
 Earning a very competitive salary
 Being reviewed to increase salary twice per year
 Receiving social insurance according to Vietnamese Government regulations
 Having the opportunity to join Football, Gym, Badminton and Swimming Club
 Working hours: 5 days/week (Monday to Friday)

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